The Now and The Next of Influencer Marketing

Tactics of Today, Predictions for Tomorrow

2019 was a big year for the industry – from podcasts to TikToks – and 2020 is shaping up to be even bigger. In this report, we surveyed over 100 marketers to discover the tactics they use today and their insights for tomorrow.

Here's a few things we learned:

• Influencer marketing roles are becoming specialized
• Budgets are expected to increase through 2020
• Over 60 percent are using platforms like Julius

Get this year's report to learn more about how the industry is changing.