The Now and The Next of Influencer Marketing

Tactics of Today, Predictions for Tomorrow

Influencers creating multimedia content drinking coffee in a foreign city

2019 was a big year for the industry – from podcasts to TikToks – and 2020 is shaping up to be even bigger. In this report, we surveyed over 100 marketers to discover the tactics they use today and their insights for tomorrow.

Here's a few things we learned:

  • Influencer marketing roles are becoming specialized
  • Budgets are expected to increase through 2020
  • Over 60 percent are using platforms like Julius

Get this year's report to learn more about how the industry is changing.

Influencers creating multimedia content drinking coffee in a foreign city