Leveraging the social media influencer trend for your brand may be the answer to creating valuable, and affordable, content marketing.
Influencer marketing is a powerful tool for brands, but too often companies neglect a key component: good relationship management.
A new survey from influencer marketing platform Julius, in coordination with PR and digital marketing agency Lippe Taylor, also explored influencers’ approach to authenticity, regulations, management, and compensation for their recently published study, State of Influencers Report 2019.
Influencer marketing, albeit a young and ever-changing landscape, has started to reveal industry titans across influencers, social media channels, and influencer marketing companies.
Since influencer marketing gives brands an opportunity to tap into those shared audiences, it’s no surprise it’s fast becoming a marketing mainstay, and agencies, brands, platforms, and influencers are all busy shaping the industry for a bright future.
During #SMWLA, Karin Swanson, Head of Strategic Partnerships at Julius, a company that specializes in influencer vetting, spoke with several influencers to break down what marketers should be asking themselves when working alongside them and in order to execute a better campaign.
Influencer marketing separates itself from other advertising channels because it mandates real people sharing purposeful stories. Even as it becomes a standard practice for the majority of brand marketers in the U.S., there's still a lot to learn. Julius Profiles is a growing podcast featuring influencer marketing experts from leading agencies and brands, as well as influencers, hosted by Danny Palestine.
Julius published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. For the report, Julius conducted an in-depth survey of 300 influencers, asking about their motivations, how they leverage social media, and their preferences when working with brands.
Head of Strategic Partnerships at Julius will be presenting at Social Media Week Los Angeles. This is the second Social Media Week panel for Julius this year, after Head of Product Marketing at Julius led a panel at Social Media Week New York in May.
Julius’ Danny Palestine was joined at #SMWNYC by a panel of industry experts to discuss how marketers can have successful, effective partnerships with influencers.
Julius has become a Pinterest Partner to offer Julius subscribers nuanced influencer performance metrics. These metrics will provide marketers with influencer and consumer insights to better navigate future marketing strategies and improve campaign results.