Julius Named in the Top 10 Influencer Marketing Solution Companies - 2021 

DMNEWS

Are Influencers Key to Your Content Marketing Strategy?

Leveraging the social media influencer trend for your brand may be the answer to creating valuable, and affordable, content marketing.

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MIT SLOAN MANAGEMENT REVIEW

Where Influencer Marketing Goes Wrong (and How to Fix It)

Influencer marketing is a powerful tool for brands, but too often companies neglect a key component: good relationship management.

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AW360

The Power and the Promise of Influencer Marketing

This article explores how influencers have nurtured the audiences marketers seek, built credibility with those audiences, and therefore earned the trust necessary to promote your brand in a way people will listen.

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FORBES

How Is Influencer Marketing Changing?

To understand how influencer marketing is changing and how it needs to change further, consider the case of an actor from a popular U.S. sitcom.

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AGILITY PR

As Influencer Marketing Matures, Are Influencers’ Own Motivations Changing?

A new survey from influencer marketing platform Julius, in coordination with PR and digital marketing agency Lippe Taylor, also explored influencers’ approach to authenticity, regulations, management, and compensation for their recently published study, State of Influencers Report 2019.

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MEDIAKIX

Industry Spotlight: Steve Oriola Discusses the Future & Trends of Influencer Marketing

Influencer marketing, albeit a young and ever-changing landscape, has started to reveal industry titans across influencers, social media channels, and influencer marketing companies.

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AW360

Why Influencer Marketing Is Here to Stay

Since influencer marketing gives brands an opportunity to tap into those shared audiences, it’s no surprise it’s fast becoming a marketing mainstay, and agencies, brands, platforms, and influencers are all busy shaping the industry for a bright future.

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SOCIAL MEDIA WEEK LA

Inside the Influencer-Marketer Partnership: Tips from Julius

During #SMWLA, Karin Swanson, Head of Strategic Partnerships at Julius, a company that specializes in influencer vetting, spoke with several influencers to break down what marketers should be asking themselves when working alongside them and in order to execute a better campaign.

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PRESS RELEASE

Brand Pros Discuss Influencer Marketing on the Julius Profiles Podcast

Influencer marketing separates itself from other advertising channels because it mandates real people sharing purposeful stories. Even as it becomes a standard practice for the majority of brand marketers in the U.S., there's still a lot to learn. Julius Profiles is a growing podcast featuring influencer marketing experts from leading agencies and brands, as well as influencers, hosted by Danny Palestine.

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PRESS RELEASE

Influencer Marketing Is Maturing: Here's What You Need to Know

Julius published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. For the report, Julius conducted an in-depth survey of 300 influencers, asking about their motivations, how they leverage social media, and their preferences when working with brands.

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PRESS RELEASE

Julius to Take the Stage at Social Media Week Los Angeles

Head of Strategic Partnerships at Julius will be presenting at Social Media Week Los Angeles. This is the second Social Media Week panel for Julius this year, after Head of Product Marketing at Julius led a panel at Social Media Week New York in May.

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SOCIAL MEDIA WEEK NYC

Julius’ Top Tip for Influencer Partnerships: Show Genuine Interest

Julius’ Danny Palestine was joined at #SMWNYC by a panel of industry experts to discuss how marketers can have successful, effective partnerships with influencers.

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