--- title: Influencer Marketing | Surveys and Thought Leadership | Julius description: Julius Resources bringing you industry trends, insights, best practices, and educational content to help your team to master influencer marketing. image: https://hub.juliusworks.com/hubfs/Parasocial%20Interactions%20-%20How%20Influencers%20Influence.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://hub.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) ![Parasocial Interactions - How Influencers Influence](https://hub.juliusworks.com/hs-fs/hubfs/Parasocial%20Interactions%20-%20How%20Influencers%20Influence.jpg?width=2169&name=Parasocial%20Interactions%20-%20How%20Influencers%20Influence.jpg "Parasocial Interactions - How Influencers Influence") **Featured Blog** # Parasocial Interactions **How Influencers Influence**   [Read More ▸](https://blog.juliusworks.com/parasocial-interactions-how-influencers-influence?hsLang=en) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/now-and-next-influencer-marketing?hsLang=en) [The Now and Next of Influencer Marketing](https://hub.juliusworks.com/now-and-next-influencer-marketing?hsLang=en) We surveyed over 100 marketers to discover the tactics they use today and their insights for tomorrow. [Read more▸](https://hub.juliusworks.com/now-and-next-influencer-marketing?hsLang=en) [SUCCESS KIT](https://hub.juliusworks.com/onboard-activate-partners?hsLang=en) [Influencing Influencers: Onboard and Activate Partners](https://hub.juliusworks.com/onboard-activate-partners?hsLang=en) Learn how to find the right influencers, negotiate and brief them, and activate and measure campaigns with our comprehensive success kit. [Read more▸](https://hub.juliusworks.com/onboard-activate-partners?hsLang=en) [EBOOK](https://hub.juliusworks.com/content-marketing-with-igc?hsLang=en) [Content Marketing with IGC](https://hub.juliusworks.com/content-marketing-with-igc?hsLang=en) Content marketers can integrate influencers into their strategy to target their audiences in powerful ways. [Read more▸](https://hub.juliusworks.com/content-marketing-with-igc?hsLang=en) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing?hsLang=en) [What Is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing?hsLang=en) We cover the basics of influencer marketing: from who influencers are to how campaigns are measured. [Read more▸](https://hub.juliusworks.com/what-is-influencer-marketing?hsLang=en) [EBOOK](https://hub.juliusworks.com/appealing-to-influencers-ebook?hsLang=en) [Appealing to Influencers](https://hub.juliusworks.com/appealing-to-influencers-ebook?hsLang=en) In this ebook, we take a deep dive into building better relationships with your influencers. [Read more▸](https://hub.juliusworks.com/appealing-to-influencers-ebook?hsLang=en) [EBOOK](https://hub.juliusworks.com/solving-marketers-biggest-challenge-finding-the-right-influencers?hsLang=en) [Solving Marketers' Biggest Challenge: Finding the Right Influencers](https://hub.juliusworks.com/solving-marketers-biggest-challenge-finding-the-right-influencers?hsLang=en) This ebook covers everything you need to know about finding the right influencers for your next campaign. [Read more▸](https://hub.juliusworks.com/solving-marketers-biggest-challenge-finding-the-right-influencers?hsLang=en) [EBOOK](https://hub.juliusworks.com/building-brand-trust-ftc-guidelines-for-influencer-marketing?hsLang=en) [Building Brand Trust: FTC Guidelines for Influencer Marketing](https://hub.juliusworks.com/building-brand-trust-ftc-guidelines-for-influencer-marketing?hsLang=en) Influencers and brands need to know about the FTC Guidelines. We explain what they are and why they matter. [Read more▸](https://hub.juliusworks.com/building-brand-trust-ftc-guidelines-for-influencer-marketing?hsLang=en) [EBOOK](https://hub.juliusworks.com/5-dos-and-donts-for-influencer-marketing-2019?hsLang=en) [Five Dos and Don'ts for Working with Influencers in 2019](https://hub.juliusworks.com/5-dos-and-donts-for-influencer-marketing-2019?hsLang=en) Based on our influencer report, we give marketers five tips to optimize their campaigns and build better relationships with influencers. [Read more▸](https://hub.juliusworks.com/5-dos-and-donts-for-influencer-marketing-2019?hsLang=en) [REPORT](https://hub.juliusworks.com/state-of-influencers-report-2019?hsLang=en) [State of Influencers Report 2019](https://hub.juliusworks.com/state-of-influencers-report-2019?hsLang=en) Actionable data to help you navigate all things influencer marketing. [Read More ▸](https://hub.juliusworks.com/state-of-influencers-report-2019?hsLang=en) [CASE STUDY](https://hub.juliusworks.com/case-study-evins?hsLang=en) [EVINS Takes Its Influencer Marketing Up a Notch with Julius](https://hub.juliusworks.com/case-study-evins?hsLang=en) Since adopting Julius, nearly all of EVINS’ clients now have some element of influencer involvement, including coat drive non-profit One Warm Coat. [Read More ▸](https://hub.juliusworks.com/case-study-evins?hsLang=en) [CASE STUDY](https://hub.juliusworks.com/case-study-ad-council?hsLang=en) [The Ad Council Brings Talent Engagement In-House](https://hub.juliusworks.com/case-study-ad-council?hsLang=en) The Ad Council leveraged influencers for more than 30 campaigns, working with an average of six talent ambassadors per campaign. [Read More ▸](https://hub.juliusworks.com/case-study-ad-council?hsLang=en) [CASE STUDY](https://hub.juliusworks.com/case-study-praytell?hsLang=en) [Praytell Fine-Tunes Its Influencer Marketing Strategy with Julius](https://hub.juliusworks.com/case-study-praytell?hsLang=en) Since adopting Julius, more than 80 percent of Praytell’s clients use influencer marketing in some capacity. [Read More ▸](https://hub.juliusworks.com/case-study-praytell?hsLang=en) [CASE STUDY](https://hub.juliusworks.com/case-study-huge?hsLang=en) [Huge Scales Influencer Marketing and Wins New Business with Julius](https://hub.juliusworks.com/case-study-huge?hsLang=en) See how Huge found great value in Julius’ analytics tools, not just for campaigns, but for winning new business, too. [Read More ▸](https://hub.juliusworks.com/case-study-huge?hsLang=en) [CASE STUDY](https://hub.juliusworks.com/case-study-biossance?hsLang=en) [Biossance Relies on Julius to Select and Vet Beauty Influencers](https://hub.juliusworks.com/case-study-biossance?hsLang=en) Biossance ran a campaign on YouTube and Instagram, generating more than 3.5 million impressions and almost 150,000 engagements. [Read More ▸](https://hub.juliusworks.com/case-study-biossance?hsLang=en) [![marvin-meyer-SYTO3xs06fU-unsplash](https://hub.juliusworks.com/hs-fs/hubfs/marvin-meyer-SYTO3xs06fU-unsplash.jpg?width=6000&height=4000&name=marvin-meyer-SYTO3xs06fU-unsplash.jpg)](https://hub.juliusworks.com/case-study-integrity-9?hsLang=en)   [CASE STUDY](https://hub.juliusworks.com/case-study-integrity-9?hsLang=en) [Integrity 9 Leverages Julius' Audience Data & Locations to Serve Brick & Mortar Clients](https://hub.juliusworks.com/case-study-integrity-9?hsLang=en) See how Integrity 9 reached local audiences via Julius' powerful combination of human-vetted data and audience insights. [Read More ▸](https://hub.juliusworks.com/case-study-integrity-9?hsLang=en) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://hub.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks)[![Julius Instagram Social Icon](https://hub.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/)[![Julius Twitter Social Icon](https://hub.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/)[![Julius LinkedIn Social Icon](https://hub.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks)[![Julius Pinterest Social Icon](https://hub.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured Nano Influencers: A Deep-Dive into Who They Are and Why They Matter [Read More ▸](https://hub.juliusworks.com/resources) Four Top Trends for Influencer Marketing in 2019 [Read More ▸](https://hub.juliusworks.com/resources) Seven Things to Consider in a Contract for Influencers [Read More ▸](https://hub.juliusworks.com/resources) Five Ways to Tackle Skeptics About Influencer Marketing [Read More ▸](https://hub.juliusworks.com/resources) How Micro-Influence Changed The Fashion Industry [Read More ▸](https://hub.juliusworks.com/resources) Five Tips on FTC Compliance in Influencer Marketing Campaigns [Read More ▸](https://hub.juliusworks.com/resources) Popular Tags [Roundup](https://hub.juliusworks.com/topic/roundup?hsLang=en) [Blog](https://hub.juliusworks.com/topic/blog?hsLang=en) [Insights](https://hub.juliusworks.com/topic/insights?hsLang=en) [Podcast](https://hub.juliusworks.com/topic/podcast?hsLang=en) [Influencer Marketing Platform](https://hub.juliusworks.com/topic/influencer-marketing-platform?hsLang=en) [Featured](https://hub.juliusworks.com/topic/featured?hsLang=en) [TikTok Influencer Marketing](https://hub.juliusworks.com/topic/tiktok-influencer-marketing?hsLang=en) [Case Study](https://hub.juliusworks.com/topic/case-study?hsLang=en) [Recap](https://hub.juliusworks.com/topic/recap?hsLang=en) [Events](https://hub.juliusworks.com/topic/events?hsLang=en) [Ranking](https://hub.juliusworks.com/topic/ranking?hsLang=en) [Partnerships](https://hub.juliusworks.com/topic/partnerships?hsLang=en) [Preview](https://hub.juliusworks.com/topic/preview?hsLang=en) [Insider](https://hub.juliusworks.com/topic/insider?hsLang=en) [Press](https://hub.juliusworks.com/topic/press?hsLang=en) [Product Feature](https://hub.juliusworks.com/topic/product-feature?hsLang=en) ![JULIUS LOGO - PURPLE](https://hub.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://hub.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://hub.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://hub.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://hub.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://hub.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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